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His aristic skills were limited so after speaking to numerous mentors including Charles Schulz, Leigh Rubin, Jon McPherson, Dave Coverly, and Leigh Rubin, London learned that many cartoons we see in the paper are group efforts as well as other aspects of the business.
The first five or so years, London kept the project alive through bartering and publishing deals with academia and trade magazines just to keep the lights on in the warehouse. The owner of it provided a phone line so he had dial-up Internet. He got a free domain with more pop-up ads than cartoons for the first year.
Starting up such a venture on the Internet with almost nothing was quite the challenge. There was no Google, no Twitter, no social anything. Their was only email, Yahoo!, and forums. London learned to barter and traded humorous writings and cartoons for goods and services.
By January 2005, Londons Times had become Google's #1 ranked offbeat cartoon and Bing’s #1 ranked in May 2008. As of this writing November 17, 2012, it remains #1 ranked on both search engines.
London licenses his gifts & tees through Amazon, Sears online, Zazzle, Printfection, CafePress, and other outlets under the names Londons Times Cartoons, Londons Times Gen 2 Cartoons, Rick London Wisdom Gifts, & Rick London Love Quote Gifts (all under the umbrella of Rick London Designs).
Londons Times Cartoons has contributed some unique history to the cartooning business:
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Rick London's wife Lee Hiller-London often works with him and has created videos of the cartoons, re-designs of his website, etc. She is a professional wildlife/nature photographer and designer who created Lee Hiller Designs in 2009 www.LeeHiller.com and Nature photography blog Hike Our Planet www.HikeOurPlanet.com. She has thousands of designer and home decor item available on Amazon.
All rights reserved copyright 2010 Rick London